Monday, February 28, 2011
Harper is jet black. Beautiful. However, when we were in the process of adopting her, the manager of the shelter sought us out in the crowd adopting a slew of dogs that day. She thanked us over and over for adopting a black dog.
She said that if they had 50 dogs come in, and only 10 were black, the other 40 would be adopted before the 10. We didn't believe her. She told us to look around and see. Sure enough. She had more black dogs than all the other colors combined, and all the adoptive parents were holding gray, gold and tan dogs. We were the only exception. Made me want to go back and grab two or three more black dogs.
That revelation means there's a story there, even a marketing opportunity. The remarkable storyteller and the successful marketer have something in common. They see what others don't. They venture into areas others have passed up. They cover ground others fear to tread.
When we see someone become popular using a simple logic or concept, we shake our heads and wonder why we didn't think of that. The simple ideas are often the most obvious, and usually the most successful because they resonate with everyone.
Opportunity surrounds us. Those who hone a keen eye for it, often find the nugget. From now on, I'll only adopt black dogs, just to do my part. Many others would do the same, once presented with the obvious. Imagine if someone tapped that emotional outlet and created black dog products, wrote a story about black dogs, or started a campaign to save black dogs. Just saying...little openings like that happen everyday, and the shrewd and savvy pounce on it and spin black into gold.