Today I've invited Darcy Pattison to visit my blog and enlighten you on how her blog led her down an unusual but very common sense path. I thought you'd appreciate her thoughts in hopes you could use them in your attempts to master the blogosphere. Enjoy! ~HOPE
http://www.darcypattison.com/ ) and realized that many people found my blog by searching for the keyword,
“book trailer.” So, I wrote a “link-bait” article about book trailers. Link-bait posts are those designed to attract a lot of links about a subject. My article listed “43 Sites to Inspire, Instruct and Share.” Soon, the article was receiving about 5% of the traffic to my site, a major portion for a single page. More than that, the number of page views was increasing monthly.
In other words, I used keywords to test a topic to see if there was enough interest to warrant something more than an article. I put up a poll on my site to determine what readers would like to see in a book about book trailers.
Once I decided to go forward with an ebook about book trailers, I knew I was in for a lot of work. I researched up-to-date articles about book trailer viewing, content, and creation. I studied examples of book trailers. And I put trailers in a wider context of marketing online and thought hard about what aspects of the online world affected the success or failure of a book trailer.
Then, I bought equipment, created a script and produced my own book trailer. Especially important to those who took my poll were reviews of various software programs. I concentrated on distinguishing among the products and finding those which would work easily and effectively. In other words, I put in hours of research, so my readers wouldn’t have to.
The result is The Book Trailer Manual and the blog, http://www.booktrailermanual.com/.
If you have a blog, make sure you’ve signed up for statistics on your website. I use Google Analytics and Statcounter because they are complementary. Statcounter gives real-time statistics, while Google has more bells and whistles, but you must wait 24 hours to see stats. Notice what keywords people are using to reach your blog. Write a round-up article of resources about that topic. Test the waters with a poll and other follow-up articles. Then, write the ebook.
Darcy Pattison, (http://www.darcypattison.com/ ) author of both picture books, novels and how-to-write books has been published in eight languages. As a writing teacher, Darcy is in demand nationwide to teach her Novel Revision Retreat. Her latest how-to book is The Book Trailer Manual (http://www.booktrailermanual.com/).