Thursday, September 02, 2010
Older Readers and Social Media
The PEW Research Center has determined that seniors are all over social media now. Social networking activity has doubled for these white-haired folks you thought hated to touch a computer.
Those aged 50-64 increased social networking by 88% in the last year - 25%-47%. One in five uses social networking daily.
Those aged 65 and older increased by 100% - 13% to 26%. Thirteen percent logon daily, an increase from 4% to 13%.
Computers are a way of life for those 40 and under. Those 30 and under don't remember when there wasn't a computer of some sort in their lives. However, older adults have had to adapt. While I hate to admit it, I'm in that group of having had to adapt. While I jumped eagerly into technology, others did not. However, with the evolution of technology, the reluctant ones have learned that their existence is easier and more fun with iPads, Kindles, iPods, iPhones, high-speed internet and yes, social networking.
They've learned to keep up with children and grandchildren through media. Now they are obtaining their news. Those with stories to tell have realized they cannot proceed in their efforts without being computer savvy in order to reach publishers.
So what does that mean for authors? It means that an age-group with ample expandable income and plenty of time to read, is now online and reachable when it comes to sales, marketing, and self-promotion. You can reach them by blog, Twitter and Facebook.
So logon and start reaching out. Seniors are blogging and Tweeting. And they buy lots of books.