From the website:
Fred Perry has a unique and unrivalled street heritage. Our latest campaign brings the untold stories of the original Fred Perry shirt to life. How the Mod’s adopted the shirt, where the famous ‘Tipping’ originated and who the ‘Perry Boys’ were. Read our stories and see how you can submit your own stories. We would love to see your photos and memories of a true fashion classic – with some great prizes to be won.
Submit your photo that shows a Fred Perry shirt along with a 250-word story about it and win some serious cash. £5,000 for the best story. Three runner-up prizes of £250 to spend at fredperry.com. Each month they give away a free Fred Perry shirt for the ‘Featured Story of the Month’. The photos/videos can be from the 1950’s to the present day. The combination of the image, and how interesting the background story is, will impact the judges. Deadline December 20, 2010.
NOTE: The key is do you have a photo or video. If not, find a Fred Perry shirt and make one! It's all in the creative composition of photo and words that describe the picture. Humor, sentiment, nostalgia, love. Nail the setting and you might earn quite a bit of moola, all for having fun writing about a shirt!
DOUBLE NOTE: People are really writing these days. My crit groups have more submissions and readers are asking for more and more consults. Wonder if e-books have put a fever in the air? Shoot, I keep wondering what I could write and post on Kindle!