Wednesday, March 21, 2012
My Favorite Ways to Promote
1. 500-700-word pieces.
Here's the sorta-rub with writing these articles. I've preached to writers for a decade that they should write solely for pay. I still believe that if you are writing a piece for a publication, and the point is to publish the piece, then hold out for pay. However, if you are writing to promote your book, copywriting services, or editing prowess, consider compensation for those short pieces as the form of future business and sales.
I advocated 700 words per day not long ago. That works well for most venues. Take a look at my news page to see some of these short pieces, and there are dozens more to come. Not only do they connect with a different readership at each source, spreading my reach, but they improve search rankings. Beats paying for advertising . . . and boy am I getting efficient at these brief pieces. Talk about stretching writing muscles. And I've made some fantastic new online friends.
I adore my postcards. They are crisp, informational, and eye-catching to readers. They are mailed in envelopes, handed out at group settings, and left on counters. I give them out like business cards. They've been mailed to everyone on my Christmas list. My parents give them out to their tax clients. Friends pass them out at work. The owner of my UPS store hands them out in the line at the grocery store. They are harder to lose.
Make them colorful. Don't save $10 by ordering black and white on one side. Order more than you think you need, and don't be too frugal handing them out. But I get the biggest rush when I hand them to someone and they can't take their eyes off the design - so make it pop.
What are your favorite ways to promote your business, your book, your services? Would love to hear them!