The Savvy Book Marketer. I've watched her from afar for a while, but when she announced her book How to Get Your Book Reviewed, I perked up. After all, I have a novel release coming up in February. Admittedly, I wondered what could she teach me other than the standard of finding book reviewers who read my genre. What else was there to know about book reviews?
I asked for a review copy - e-book form - and started reading. I was humbled. First of all, the book is designed well and reads easily. That's always a first for me. But the initial open-your-eyes part of this book came for me in Chapter 2, when Dana started putting me in the reviewer's shoes. She bluntly stated that the odds of your book getting reviewed go up based upon the quality of your book's appearance, the accompanying promo material, the match between the book and the reviewer's interests, and who you are. Of course, it can also depend on whether the reviewer is having a bad day or just read a book similar to yours.
You are offering the book as a gift. You may or may not get reviewed. Face it. Don't question the reviewer's choice of book to review. She's usually overwhelmed with books, and somebody's will be cast aside.
Dana does an excellent job telling you how to organize a list of reviewers, the material to send, and when to send it. Some want to review three months in advance - others around release - others up to a year after release. Don't confuse them, or it's like sending your child rearing feature article to a Popular Mechanics or National Geographic magazine editor. Follow reviewer guidelines, just like you would anyplace else you pitch your work.
I was intrigued by the promotional material and the best ways to submit it with the book. You will see samples and templates and guidance on how to complete your own. Don't forget your website that should link to all these pieces, that in essence serves as your online media room. She likewise gives you all the items to post there as well.
This is a hands-on, excellent guidebook for getting your book reviewed. I devoured it, and post-it-noted it and intend to use the heck out of it. I'm always for a book that nails a point and avoids the fluff. This is my kind of read.
Giveaway: Toby Lynne won the giveaway for How to Get Your Book Reviewed.