Friday, July 01, 2011
When You're Out of New Ideas
Try to avoid the temptation to copy instead of thinking harder.
We know who we are, and I venture to say that all of us have done it at one time or another. We see something that tickles our fancy, and we wish it were ours. It's smart, and we want to feel smart repeating it. We're too tired to dig down and drag some idea kicking and screaming to the surface.So we take someone else's idea and remold it.
I'm not talking plagiarism. I'm talking a discussion about an idea that's already been discussed. It's the same coat, just turned inside out and worn by somebody else.
Discussing news is grand. Giving it a new spin is good. But when absolutely everyone is talking about JK Rowling's latest release, you might want to think twice before falling into the crowd to repeat what's been said fifty different ways. Your readers read other blogs and publications, so they'd heard it before. When late-breaking news is hitting everyone's Facebook, blog and Tweet, take advantage of the opportunity to write your best, most unique, freshest material.
What better chance to shine?
(Have a great Fourth of July weekend!)