Sheen is a Smart Lesson - Yeah, That's What I Said

When Charlie Sheen went wild on interviews, I sat back and studied him. Can't deny the drugs. But I also couldn't deny the fact he was doing a phenomenal job, on purpose or not, at nailing a platform. When I mentioned it on Twittter, and subsequently on Facebook, people responded more about his poor behavior, his numbered days on this planet, and his obnoxious personality. I grinned. They made my point.

Everyone knew Charlie Sheen, and most of them paid attention to see whatever he produced next.

He had a following with Two and a Half Men, a hilarious show, in my opinion. But his behavior exponentially exploded those numbers, setting the infamous record on Twitter - a million new followers in a single day.

Whether people studied him for the self-destruction or the humor (some of which is smart as heck), they stayed in touch. He now has a brand, a market, a platform to die for. Hopefully he won't.

So, putting his morality aside, look at what he's done. He developed a following. He capitalized on multi-media. He stayed unpredictable while supplying a steady stream of new material, keeping followers on the edge of their seats. Best of all, even while bashing his employer, he created a positive message - winning. 

Empowerment is his message. It's a message that many are hungry for in this economy. These days many folks are down. Hopes are dashed, bank accounts depleted and jobs scarce. The American Dream has morphed into a nightmare for thousands. So when they see someone step out and command that he isn't going to take it anymore, that he is going to be true to himself from now on, it rings true - even from a coccaine addict.

Who's your following? What's your message? And how will you deliver it?

You may not like someone like Charlie Sheen, but you have to admit, he raises the bar on how to deliver a product and keep it exciting.