PubIt! self-publishing program available through Barnes & Noble, B&N will create a bestseller list for you and your self-publishing friends in the "Read It Store" program, a platform in which Nook owners can read free content while inside a Barnes & Noble bookstore. In other words, if you trust B&N to publish with them, they'll use the brick-and-mortar stores to help you sell.
With the Nook taking ebook device sales by storm (my son bought one and adores it), this is a win-win for self-published authors. Frankly, I wonder why they haven't been doing this already. Amazon has embraced it's Kindle authors since the beginning - woeing them, courting them, making them feel welcomed. But hey...the point is B&N is doing it now. Good deal.
Amazing how opportunities have blossomed for the self-published. If you self-publish, you have all the opportunities in the world to make sales - online stores, easy e-commerce, blogs, twitter releases, Amazon release parties, blogs, ample book reviewers - gosh, no obstacles whatsoever.
Plan well, organize your promotional efforts, fine-tune that platform, and most of all, write a damn good book better than most anything you've ever read, and there you go. Success. I'm not saying it's easy. Just saying it's doable. And it's all on you to make it so.